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Giada Demonstrate GDSM Smart Signage Solution at Intel AI/IOT Solution Forum During ComputeX

May 28th 2019, Giada, one of the pioneer and explorer in development of AI digital signage application, demonstrated its in-house smart digital signage management system GDSM (Giada Signage Management System) which is empowered by AI vision technology, at “Intel® AI/IOT Solution Forum” which is held during Taipei ComputeX 2019.



With the rapidly development of IOT technology, AI Vision has began to permeate into digital signage applications, and quietly changed the operation mode of the retail industry. Now days, consumers are more focusing on shopping experience. AI and deep learning are ideal tools to enhance shopping experience. Empowered by AI and deep learning, GDSM can identify customers by face recognition. According to their purchasing history, smart signage can accurately display advertisement appealing to them.


GDSM Smart Signage Demo (Left)& GDSM Free Rotate Screen Layout Demo (Right)


Using AI and deep learning, GDSM can improve content in two ways: putting data into context and creating personalized ads.


Firstly, terminal data is used for better promoting product. Deep learning is under way by collecting and analyzing terminal conditions. For example, in rainy days when the temperature drops sharply, the system detects that the weather is suitable for drinking hot drinks. Then the smart digital signage system will automatically remove the promotion advertisement of cold drinks through learning and replace it with the promotion ads of hot drinks.



Secondly, AI can make GDSM to target individuals other than their facial features. If a female shopper walks into a fashion store, the digital signage system may spot her in a brightly coloured dress. The system takes this information, then retrieves the store's assortment of bright-colored dresses, which then displays this information to this shopper in real time via close-by digital signage. This smart signage not only allows customers to see personalized information, it also encourages them to view their preferred items and yield more sales.


It is foreseeable, combined with AI and deep learning technology, GDSM can take retail to a new level with personalized content.



About GDSM

GDSM, a digital signage management system approved by Intel® MRS (Market Ready Solution), is a complete IoT solution integrating hardware and software developed for visual retail. The global marketing strategy of Giada for this solution is to unite Intel® MRS System Aggregator(SA) as the channel, AI vision and big data technology developer (ISV) as the partner, and to cooperate with mainstream screen manufacturers and System Integrators(SI) to deliver end-to-end digital signage solutions for vertical industries in regional market(PRC & SEA).


About Giada

Giada, a premium brand of Shenzhen JEHE Technology Development Co., Ltd., is committed to becoming an innovative and globally leading provider of products and solutions in global IoT (Internet of Things) and AI industry. Since its establishment in 1999, Giada has focused on new retail, smart education, health-care, enterprise, public services, and industrial automation technology. Giada, ranked as the number one media player brand in the German-speaking region in 2018, is a core partner of Intel® in China, and an Associate Member of Intel® ISA (IoT Solution Alliance).