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Giada Demonstrates Smart Signage Platform with AI Application at BCA KL

Giada demonstrated GDSM (Giada Digital Signage Management System), which integrates Giada media players and self-developed software, at the conference themed “Business Comes Alive” (BCA) organized by Intel at Kuala Lumpur, Malaysia, on Oct. 3.



The BCA is a highly anticipated SEA event that brings insights of businesses with retail solutions and retail market trends by experts & technologies. This event attracted about 300 participants of end users, SI/ISV with 25-30 DEMO showcase and provided a platform of channel development, match making and showcasing of innovative solutions.


On site, Giada set up demo of accurate advertising based on face recognition technology to showcase capabilities of GDSM in digital signage remote control, layout management, program editing, information publish and information collection & processing. GDSM has been approved by Intel® MRS (Market Ready Solution), and it’s now available for sale in China and Southeast Asia.



The demo showcased how Giada’s media player G367 and GDSM help retailers realize precise advertising and improve sales volume. The demo equipped with a camera and managed by GDSM, which integrated AI-computing, can identify customers and retrieve their purchase history based on their facial features, or push accurate product information directly through nearby digital signage to bring customer experience to a new level through individualized content.


During the demonstration of GDSM, Giada introduced the core advantages & marketing strategy of GDSM in details to the conference participants. Giada is a major ODM partners of Intel in China. Powered by Intel processors, Giada developed series of business\industrial-grade media player for various industries and scenarios, from single display to multi-dispaly, from indoor to outdoor and many other applications. In 2018, Giada ranked No. 1 media player brand in German-speaking Region. To meet the requirements of IoT market for digital signage solutions , which are more streamlined, intelligent and scalable, Giada has developed GDSM, a new generation of intelligent digital signage solution based on years of industry experience.



The core value of GDSM comes from three innovative system integration. First, GDSM integrates display controller with media player, thus the hardware architecture is greatly simplified. And then, on software level, GDSM integrates layout management into content management system, which greatly simplifies the operation process. At last, GDSM has broken through the limitation that the front-end players only have to perform graphic processing by integrating AI vision technology, camera and other modular sensors, which enables media players to collect and process information on the edge.


AI technology is the future of digital signage. GDSM is a vigorous platform supporting expansion, customization and secondary development, which can continuously integrate AI technology and quickly adapt to the front-end equipment to meet the increasing demands of retail industry.


About GDSM

GDSM, a multimedia content management system approved by Intel® MRS (Market Ready Solution), is a complete IoT solution integrating hardware and software developed for visual retail. The global marketing strategy of Giada for this solution is to unite Intel® MRS System Aggregator(SA) as the channel, AI vision and big data technology developer (ISV) as the partner, and to cooperate with mainstream screen manufacturers and System Integrators(SI) to deliver end-to-end digital signage solutions for vertical industries in regional market(PRC & SEA).


About Giada

Giada, a premium brand of Shenzhen JEHE Technology Development Co., Ltd., is committed to becoming an innovative and globally leading provider of products and solutions in cloud computing, big data, and IoT. Giada is dedicated to promoting the development of the global IoT (Internet of Things) and AI industry, focusing on new retail, smart education, health-care, enterprise, public services, and industrial automation technology. Giada, ranking top 1 media player brand in the German-speaking region in 2018, is a core partner of Intel® in China, and an Associate Member of Intel® ISA (IoT Solution Alliance).

For more product information: www.giadatech.com