Home > Press Room > Company News

Giada and WPI Sign Strategic Marketing Cooperation Agreement

Giada recently signed a business alliance partnership agreement with WPI Group ( World Peace Industrial Group) , which is under WPG Holding, the largest electronics system aggregator and electronics distributor in Asia. In this agreement, the two parties promised strategic cooperation on marketing development. The cooperation will integrate the technology strengths of GDSM (Giada Digital Signage Management System) with WPI’s strong influence in the ecosystem and abundant marketing and channel resources. The two parties will join hands to promote applications of digital signage solutions in various vertical markets.


Giada_WPI_Marketing Cooperation Agreement
In order to better develop regional digital signage markets, the two parties agreed to combine their marketing resources, expertise and experience to conduct extensive cooperation in marketing promotion, technology integration, product development, customer support and information sharing. Their cooperation includes:

* Issuing a joint statement identifying the other party as a business alliance partner, which can make use of each other’s resources to carry out business innovation and marketing cooperation, and to co-organize marketing activities;
* Promoting brands, products and services of each other through various channels, including official websites, advertising literatures, catalogues, leaflets, folders, and so on;
* Having each other as co-promoted brand in large-scale exhibitions they participate in and organizing offline activities together to promote their brands;
* making full use of the existing advantages of both parties to design rich products and services bundle, and giving each other the priority of cooperation in technology development, products and services;
* Supporting each other in marketing development by sharing information and market reports and putting priority to cooperation with strategic partner.
 
The two parties will accelerate marketing of IoT visual retail solutions and cooperate in product gallery demonstration, commercial preparation and offline activity holding. They strive to build a highly-practical “Smart Signage” ecosystem by rapidly introducing Independent Software Vendors (ISV), integrating machine vision and AI algorithm and getting ready for regional market delivery.

The Internet of things (IoT) era is coming, and Intel® IoT Market Ready Solutions (Intel® IMRS) are tailored for the customer-oriented businesses of various industries. The MRS are proven end-to-end solutions which can be immediately deployed. These solutions have been verified by 25 rigorous assessment criteria and widely recognized by the industry. WPI, the largest system aggregator of Intel® in Asia, can effectively unite upstream solution suppliers with downstream System Integrators. Giada, whose MRS was the first to pass Intel® MRS evaluation in the Chinese mainland, has independent software/hardware R&D and integration capabilities. With the help of ecosystem gathered by Intel® MRS and integration capacities of WPI, Giada GDSM will be brought to end market rapidly. The cooperation of Giada and WPI realizes their advantage complement in system verification, technological innovation and resource integration of digital signage applications. It’s believed that the ecological chain in digital signage industry jointly created by the three parties will bring huge business opportunities and market potential, and help them effectively cope with challenges and opportunities in the era of Internet of things.


About WPI
WPI Group has over 60 sales offices with around 1700 staffs in Greater China and Asia Pacific region and can offer a comprehensive range of components and IoT solution to fulfill diverse demand from customers in various product applications, such as communication, consumer and computer, automotive and industrial. In order to offer more professional technical services, WPI Group, continuously raises the internal technical capabilities and provides customers complete technical support in hardware as well as software from the level of Components support, Sub-System Solutions to Turnkey Solutions and even cloud/server connection and APP development. Meanwhile, WPI builds up over 20 laboratories with advanced testing instruments to assist customers to shorten the design cycle, speed up time-to-market.

About Giada
Giada, a premium brand of Shenzhen JEHE Technology Development Co., Ltd. (JEHE), is committed to becoming an innovative and globally leading provider of products and solutions in cloud computing, big data, and IoT. Giada is dedicated to promoting the development of the global IoT (Internet of Things) and AI industry, focusing on new retail, smart education, health-care, enterprise, public services and industrial automation technology. Giada, ranking top 1 media player brand in the German-speaking region in 2018, is a core partner of Intel® in China, and an Associate Member of Intel® ISA (IoT Solution Alliance).
 
About the GDSM
GDSM(Giada Digital Signage Management system)is a new generation of digital signage management system integrating hardware and software developed by Giada, which has years of experience in digital signage hardware manufacturing and software developing, to better meet the market demands. GDSM can bring added value for customers through its revolutionary innovation in video-wall layout management, operation & maintenance and compatibility with front-end equipment. This system can also help in digitalization and intelligence upgrade of information distribution and management in industries of visual retail, institution, medical-care, transportation, hospitality, entertainment and so on.

Four innovative advantages of GDSM:
One-stop deployment, multi-terminal access
Flexible screen layout, adequate front-end equipment
Supporting multimedia format, rich interaction functions
Unified management of display and content management

In addition, Giada also provides high-performance rack servers and NAS edge servers, which are compatible with GDSM. The servers can provide hardware support from the cloud to the front end, which enable Giada to deliver application solutions integrating storage, computing and software playing, and to brings greater value to customers.

For more product information: www.giadatech.com