Home > Press Room > Company News

Giada Showcases Smart Signage Platform with AI Application at IPC Americas

Giada demonstrated GDSM (Giada Digital Signage Management System), which integrates Giada media players and self-developed software, at booth 705-IOTG during the Intel Partner Connect (IPC) 2019 Americas held in Aurora, Colorado, between March 19th and 21st. This event included keynote speaking, sessions, showcases and matchmaking. It gathered main distributors, integrators, ODM/OEM, ISV (Independent Software Vendors) from IoT area in America, attracting more than 1,000 attendees.



During the event, Giada also held special exchange meeting with the GM of Intel IoTG, discussing and sharing their views about trends and development of the smart retail industry from aspects of the IoT ecosystem, channel promotion, GDSM solution, AI technology and solutions.

On site, Giada set up multi-screen demos (2 x 2, 1 x 2) of accurate advertising based on face recognition technology to showcase capabilities of GDSM in digital signage remote control, layout management, program editing, information publish and information collection & processing.


Caption: GDSM multi-display demonstration

During the demonstration of GDSM, which is only available in China and Southeast Asia now, Giada introduced the core advantages & marketing strategy of GDSM in details to the visitors to the booth. Giada is a major ODM partners of Intel in China. Powered by Intel processors, Giada developed series of business\industrial-grade media player for various industries and scenarios, from single display to multi-dispaly, from indoor to outdoor and many other applications. In 2018, Giada ranked No. 1 media player brand in German-speaking Region. To meet the requirements of IoT market for digital signage solutions , which are more streamlined, intelligent and scalable, Giada has developed GDSM, a new generation of intelligent digital signage solution based on years of industry experience.

The core value of GDSM comes from three innovative system integration. First, GDSM integrates display controller with media player, thus the hardware architecture is greatly simplified. And then, on software level, GDSM integrates layout management into content management system, which greatly simplifies the operation process. At last, GDSM has broken through the limitation that the front-end players only have to perform graphic processing by integrating AI vision technology, camera and other modular sensors, which enables media players to collect and process information on the edge.

AI technology is the future of digital signage. GDSM is a vigorous platform supporting expansion, customization and secondary development, which can continuously integrate AI technology and quickly adapt to the front-end equipment to meet the increasing demands of retail industry.

About GDSM
GDSM, a multimedia content management system approved by Intel® MRS (Market Ready Solution), is a complete IoT solution integrating hardware and software developed for visual retail. The global marketing strategy of Giada for this solution is to unite Intel® MRS System Aggregator(SA) as the channel, AI vision and big data technology developer (ISV) as the partner, and to cooperate with mainstream screen manufacturers and System Integrators(SI) to deliver end-to-end digital signage solutions for vertical industries in regional market(PRC & SEA).

About Giada
Giada, a premium brand of Shenzhen JEHE Technology Development Co., Ltd., is committed to becoming an innovative and globally leading provider of products and solutions in cloud computing, big data, and IoT. Giada is dedicated to promoting the development of the global IoT (Internet of Things) and AI industry, focusing on new retail, smart education, health-care, enterprise, public services, and industrial automation technology. Giada, ranking top 1 media player brand in the German-speaking region in 2018, is a core partner of Intel® in China, and an Associate Member of Intel® ISA (IoT Solution Alliance).
For more product information: www.giadatech.com