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Intel® Architecture-based Giada GDSM Helps to Transform Business Services


Shenzhen Giada Technology Development Co., Ltd. (“Giada”), an entity that develops, manufactures and sells IoT, AI products and solutions worldwide, has been active in the multimedia information publishing system and server areas for a long time. To meet the growing needs for digital signage management of retail, catering, and real estate users, Giada has launched the Intel® architecture-based GDSM (Giada Digital Signage Management System) multimedia information publishing management system, which realizes agile management of digital signage content through the integration of software and hardware, and can fully implement flexible display modes of digital signage content such as multi-machine in one screen, or multi-screen in one machine.


Industry background: multi-screen splicing

With the rapid development of Internet technology and the digital transformation of advertising, digital signage advertising have been widely used in many industries and areas such as business chains, government and enterprise offices, medical services, airports and stations, hotels, entertainment and campus. Compared with traditional advertising methods, digital signage can display various types of advertising information such as videos, pictures and texts. With vivid expression, it can attract user’s attention in the business environment of information explosion. Therefore, digital signage has been favored by users in recent years.


In the development and evolution of digital signage, multi-screen splicing digital signage begins to emerge. Compared with single-screen digital signage, the advantage of multi-screen splicing digital signage is that it can realize a larger display area by combining multiple screens. The total screen size can even reach 200 inches or larger, so the cost is lower than a single screen with the same display area. Moreover, the larger the total splicing size, the more obvious the cost advantage becomes. Secondly, the flexible splicing of multiple screens can achieve better display effect, resulting in an “exaggerated” aspect ratio of the screen, or even a special-shaped screen that can attract consumer’s attention and build a better brand reputation.


As Liu Han, director of Giada’s Strategic Marketing Department,  points out, “Compared with traditional display solutions, multi-screen splicing has more flexibility and lower cost in terms of display area, way of combination and display content. Especially thanks to the progress of display technology, it is easier to make a narrow border and large size screen, and multi-screen splicing can bring better viewing experience to consumers. Today, multi-screen splicing has been widely used in shopping malls, supermarkets, high-end retail stores and plazas to provide a good ‘marketing tool’ for new retail”.


Multi-screen splicing tests digital signage management capabilities

At the same time, multi-screen splicing also brings serious challenges to the digital signage management system. In general, multi-screen splicing implements device management of the screen wall through a front-end serial connection card and a multi-GPU processing controller, while the traditional digital signage implements content management through the SoC screen plus CMS (an information publishing management system). These two methods need expensive reception cards, heavy controllers, troublesome VGA boards and spider web-like routing, making deployment and maintenance extremely challenging. For an application system, the more components and the more complex connections, the higher the probability of failure, and the more difficult compatibility and coordination amongst them. Besides, the separate deployment of SoC screen and CMS system will bring higher cost. When the scale of digital signage deployment is large, the cost pressure will be too great to be underestimated.


Today, digital signage display is becoming larger and thinner, with narrower border. At the same time, consumers are no longer satisfied with HD image quality, so 4K image quality has gradually become the mainstream of digital signage, which puts higher requirements on the playback and display performance of digital signage. In addition, different application scenarios have different requirements for digital signage, which requires providers to customize the design at the product level. For example, digital signage in areas such as elevator and building tends to be smaller in size and lower in load, but lacks maintenance, so the requirements for stability and power consumption of digital signage is high. Large digital signage in shopping malls needs to show richer and cooler content, so the requirements for data processing capabilities are higher.


As Liu Han points out, “The rapid development of the economy and society has brought an active digital signage market and put forward higher requirements for digital signage management. A future trend that we must pay attention to is the growing needs of consumers for front-end interaction and intelligent processing. Innovative applications such as accurate marketing, space security, and unattended monitoring based on big analysis are becoming a trend, so the application of edge intelligence on digital signage should be explored.”


Solution: Intel® architecture-based Giada GDSM

In view of the market trend, Giada has created an Intel® architecture-based professional digital signage software integration platform solution and GDSM to meet market needs by integrating its years of industry experience and professional software and hardware design and manufacturing capabilities. The solution combines controller and media player, splicing management software and content publishing software, video processing and computing processing capabilities to create a platform-level integrated solution that achieves a major innovation in digital signage splicing management, operation and maintenance, and system front-end compatibility and scalability.


In terms of hardware design, Giada GDSM is built on Intel® CoreTM processors, Intel® Pentium® processors, and Intel® Celeron® processors that combine superior performance with power consumption advantages to provide processor choices of unique performance and cost requirements for different application loads. In addition, the Intel® processor also integrates a high-performance GPU that significantly increases the graphics performance of the terminal and improves the processing efficiency of graphics performance-sensitive applications while controlling costs.


Take the GDSM family’s G367, a dual-GPU and three-screen 4K output player, as an example. Equipped with the Intel® CoreTM i3-7100U/i5-7200U processor, the G367 has high-performance and low-power features and integrates the Intel® GPU 620 series for high quality images. In addition, the G367 is also equipped with a discrete GPU, with built-in 2GB SDDR3 memory, supporting two DisplayPort 1.2 (4096x2304 @ 60Hz) and one HDMI 1.4 (4096x2304 @ 24Hz) interface that greatly improves video processing efficiency. The dual GPU setup gives the G367 high efficiency and low power consumption advantages while supporting three screen HD output, making it efficient in various three-screen splicing applications.

Specifically, Giada GDSM has the following advantages:


● One-stop deployment, multi-terminal connection: Giada GDSM multimedia information publishing management system realizes one-stop deployment of splicing and non-splicing screen, single-screen or multi-screen digital signage system, which can significantly reduce deployment and maintenance costs, and give full play to efficiency of customer’s existing equipment. In addition, Giada GDSM can be constantly integrated into front-end players of various shapes, performances and platforms to provide various hardware combinations including Intel® CoreTM processors, Intel® Pentium® processors, and Intel® Celeron® processors.


● Flexible splicing method, complete front-end equipment: Giada GDSM can divide a screen into multiple areas, each of which supporting multiple formats, achieving integrated screen splicing management and signage content distribution, and supporting full-screen editing and full-screen preview during content editing.


● Support multimedia formats and rich content interaction: Giada GDSM supports rich multimedia formats such as pictures, videos, texts and web pages. It is worth mentioning that the H5 engine is embedded in Giada GDSM server so that users can design and edit their H5 content at anytime and anywhere, and publish it to the specified front-end player.


● Open platform: Giada GDSM, as an open platform, constantly integrate third-party applications, such as AI video, big data analysis and other IoT edge technologies, and deliver accurate solutions for different application scenarios. .


Giada GDSM has also explored in the field of AI, and adopted the “x86 + VPU” hardware architecture solution that is equipped with the OpenVINOTM toolkit to achieve the rapid development of AI video. It will further improve the efficient processing performance of front-end AI applications, enable players to have edge processing capabilities, and truly realize intelligent digital signage. In addition, while collecting customer information, it can also conduct customer behavior analysis on the edge, and achieve accurate information delivery through information accumulation and big data analysis.


Effect: Create an attention economy

In a highly competitive business environment, “popularity” often means valuable business opportunities. Advertising to attract consumer attention and getting enough product and brand exposure is of great significance for selling products and promoting product and service innovations. In digital signage, multi-screen splicing products are invented to create an attention economy. The novel display method and strong visual impact will help retailers attract more consumers.


Thanks to Intel® architecture’s high performance and high stability, Giada has achieved innovative digital signage content management. The push, management and display of content can almost be delivered simultaneously. At the same time, the solution can display ultra HD multimedia content, realize the transition from HD to ultra HD display, and bring a revolutionary experience to consumers. Currently, in public places such as shopping malls and plazas, the Giada GDSM solution has been successfully applied. In business practice applications, Giada GDSM provides convenient and efficient multi-screen splicing capabilities to help sellers attract more consumer attention. The number of consumers who stop to watch advertising or business information has also increased significantly, thus driving continuous improvement in performance.


Look into the future: Giada GDSM helps continuous expansion of business intelligence

Through centralized control and unified management of front-end equipment, cloud resources, and playback content, Giada GDSM achieves one-stop deployment of software and hardware, which is a bridge to digitalization and intelligence of the retail service industry. The vitality of Giada GDSM lies in that it can constantly adapt to the latest hardware, move with demands, and flexibly utilize the diversity of multi-screen splicing to meet the needs of various application scenarios.

Giada GDSM also shows bigger application potential in smart retail. For example, in hot summer days, the sales of iced drinks will rise sharply. GDSM’s deep learning ability collects and analyzes the terminal data and sets corresponding content for this environment. In rainy days where temperature drops, the smart digital signage system automatically removes the ad for cold drinks and replaces it with another ad for hot drinks.


As Liu Han points out, “By integrating with Intel® computer vision technology, Giada GDSM can achieve faster and more accurate face recognition, environmental sensing, and deliver more individualized and convenient business services. Combined with the local edge server, it is expected to perform AI training on the edge to further extend edge intelligence and create a truly intelligent system”.


The deep collaboration between Giada and Intel has injected new vitality into innovation of the digital signage industry, making digital signage an important service portal that is thus more effectively integrated into the business chain to enable the continuous transformation of business.