Giada Powers Digital Signage Global Partners @ISE

Giada, the number 1 media player brand in the German-speaking region, displayed its latest products at booth 8-K355 during the ISE 2020 (Integrated Systems Europe) in Amsterdam, the Netherlands, from February 11 to 14.

Since 2011, Giada has been a presence at ISE, which is the world’s largest exhibition for AV and systems integration professionals.


As we know, the time for digital signage is coming. Screen is everywhere, and its application scenarios are becoming more diverse.

Taking retail stores as an example, the application of digital signage in restaurants, supermarkets, convenience stores and shopping malls help improve the efficiency of advertising. Besides, more demands have emerged, such as people-to-screen interaction, screen-to-thing interaction, and IoT integration solutions. 

The following introduces several application scenarios demonstrated by Giada's partners at this year’s ISE.


LED Wall Cascade Application



Usually, LED wall is deployed in public area to display eye-catching advertisement. If we want to connect LED walls at different places for a show, we need IT ways, named A\V OVER IP, to handle that.

In the photo above, three LED walls powered by Giada 7th players were cascaded together with the help of software for an artistic display.

For indoor/outdoor scenarios relying on LCD/LED, daisy chain, multi-displayer, or screen-splitting, etc, no matter what technology it uses, reliability and performance are always the customers’ top demands. Giada’s media players can well satisfy their demands. 


Video Wall with Screen Management



For multi-display, besides extension mode and duplication mode, customers need more stylish display methods, such as screen wall of different sizes, different shapes of splicing and interactive devices.

The above demonstration shows Giada’s cooperative software vendor's ability of video encode/decode control and screens management. The screen can be rotated and display advertising content interactive with screens besides, which makes it special at the ISE site.


Outstanding Physical Advertising Solution



A partner of Giada showcased a solution powered by Giada Apollolake player, which is used to promote commodities with fancy panels in stores.

The solution integrates hardware, operation system, application software, and it is energy-effective and suitable for long-term running. Because of its high-quality display and fast installation, the solution is favored in retail verticals.


All-in-One Restaurant Solution



From Queuing system to Cash desk, and to Delivery, this partner just makes everything embedded, adopts Windows base and Android, and RFID as well.

Start from QSR spot, the advertising was coming, one player by two screens let it happen. At case desk, fast selection of what ordered and interactive with kitchen signage for the cooking arrangement, everything already connected through RFID until final delivery was done.


What’s New This Year

As digital signage is commonly applied in various industries, customers’ requirements for user experience are increasing, and many of those demands need energy-efficient computer power and high-quality graphics performance. Besides, innovative integrators are using interactive solutions to navigate the next wave of smart retail. With ”Right” media players, they’re improving margins and delivering better customer experiences.

Compared with static images, dynamic content is much more attractive to customers.  Besides, people see an increasing number of self-service kiosks, either deployed in indoor or outdoor environments, while visiting quick-service restaurants, movie theaters, or other busy retailers.

To better support the retailers and meet their requirements for higher-performance, interactive experience, multi-display or semi-outdoor digital signage applications, Giada has upgraded its multi-display series, plug-in  players, HDMI-in player,  RTU box R100, and the ultra-thin (20mm) high-performance player.

What’s new this year for Giada, you can go the previous press by link: Giada Powers Digital Signage Industry at ISE 2020


About Giada

Giada, a premium brand of Shenzhen JEHE Technology Development Co., Ltd. (JEHE), is committed to becoming an innovative and globally leading provider of products and solutions IoT (Internet of Things) and AI industry, focusing on new retail, smart education, health-care, SME&public services and industrial automation. Giada, ranking top 1 media player supplier in the German-speaking region, is a core partner of Intel in China, and an Associate Member of Intel ISA (IoT Solution Alliance) http://www.giadatech.com.

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