Precise, Effective, and Interactive: Lift & Learn Solutions in the Digital Signage Landscape

Precise, Effective, and Interactive: Lift & Learn Solutions in the Digital Signage Landscape

Lift & Learn Solutions

Lift & Learn is another stage of digital signage solutions in the retail industry, transforming from a simple information display to a cost-effective, interactive product display.
These solutions leverage sensors that detect the presence of objects and users, automatically switching to preset content when triggered by user interaction such as stopping to view, taking or trying products, thus offering more precise product information.
According to market research, the global digital signage market is expected to exceed USD 31.7 billion by 2025, with a Compound Annual Growth Rate (CAGR) of 8.0% from 2020 to 2025. The increasing demand for digital signage solutions in the retail and corporate sectors due to the need for cost-effective advertising and the ability to target specific customer demographics is one of the key drivers for market growth. The lift & learn concept has emerged as a popular and innovative display method in the digital signage segment.
• Lift & learn solutions are designed to provide users with more precise and interactive product information through sensors that detect user behavior and trigger content change accordingly.

The Value about Lift & Learn

The demand of Lift & Learn solutions is driven by an increasing focus on customer engagement and immersive experiences. The solutions are designed to provide users with more precise and interactive product information through sensors that detect user behavior and trigger content change accordingly.
For shop owners, Lift & Learn solution can help them to increase sales and foot traffic. By providing customers with a unique, interactive experience, shop owners can differentiate themselves from competitors and attract more customers to their stores. Additionally, interactive digital signage can be used to promote specific products or services, encourage impulse purchases, and provide customers with a more engaging experience which can encourage them to stay longer in the shop.

Overview of Lift & Learn Solutions

There are 3 common types of lift & learn solutions currently used in the market.

▼ Camera-Based Lift & Learn Solution:

The early versions of the lift & learn solutions were based on cameras and would scan barcodes or QR codes to display corresponding content. Although this type of solution is widely used in the industry for self-service devices, it is still far from the true concept of lift & learn.
With the development of deep learning and artificial intelligence, self-service lift & learn solutions have become more creative and efficient in delivering personalized content according to user behavior without the need for users to actively perform a specific operation.
However, the potential risk of user information being misused or leaked makes camera-based lift & learn solutions difficult to promote. Another important point to note is that AI algorithms have higher software development costs.

▼ RFID-Based Lift & Learn Solution:

The lift & learn solution based on RFID technology can accurately identify user interaction behavior with more precision than AI in theory.
RFID stickers record a unique ID for each item, which is then displayed on a digital signage to provide one-to-one correspondence with the product.
To implement RFID-based lift & learn solutions, you need a computer, an RFID controller, antennas with different detection ranges, and RFID stickers. RFID technology is an ideal object recognition solution for lift & learn.
There are two critical points to consider:
1⟩ RFID technology can only detect marked items, and you need to write information to each of them separately before use.
2⟩ You also need to choose antennas for your solution carefully, as they can cause misreadings or omissions, This mistake affects the solution's accuracy

▼ Sensor-Based Lift & Learn Solution:

Sensor-based lift & learn solutions use a variety of sensors as triggers, such as infrared sensors to detect whether there is someone in front of the digital signboard, and highly sensitive pressure sensors to determine whether an item has been picked up.
The cost of sensors is relatively inexpensive, and with a wide variety of sensors available in today's IoT solutions, you can use different sensors to monitor various data to design a lift & learn solution accordingly.
Sensors can only collect numerical data for the program.
⋄ For example, pressure sensors can only detect changes in reading values to determine whether an item has been taken, but they cannot determine whether the item returned is the same as the one picked up. More importantly, It is impossible to use pressure sensors to determine if two items of the same weight are different.

Understanding the Lift & Learn evolving

Giada has been focused on digital signage industry for more than 20 years and has achieved a huge market share in Europe. During this period, Giada have observed the evolution of lift & learn solutions and have gained some valuable insights into issues associated with different types of solutions.
Giada offers a range of powerful and reliable embedded computers which have beenn widely deployed in Lift&Learn applications. Giada embedded computers provide the necessary processing power, connectivity options, and compact form factors required for seamless integration into Lift&Learn installations.
For example, Giada embedded computers have been applied in a camera-based Lift&Learn solution in a beer experience shop in Germany. The solution was proved to be a great success in attracting customers.
In recent years, the demand for sensor-based Lift&Learn solutions is increasing. For such solutions, sensor controller plays a crucial role.
Giada will introduce a state-of-the-art sensor controller specifically designed for Lift and Learn applications
The new Giada sensor controller can help customers reduce technology investment costs and achieve rapid deployment of Lift&Learn projects. We look forward to further discussing and communicating with more customers.
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